My Projects
FORMA GRID
Forma Grid is a modern interior design studio that merges structured design systems with soulful spatial storytelling. We transform environments through intentional form, thoughtful materiality, and a deep understanding of rhythm, light, and lifestyle.
I created Forma Grid as an exploration of how structure and soul can coexist in a brand. I wanted to see how an interior design studio could feel both architectural and human — precise in its design language but warm in its personality.
Naming the brand and defining its philosophy
Developing the brand positioning and unique voice
Exploring typography and visual direction to capture a premium yet approachable tone
Crafting the messaging system, from tagline to brand statements
Balancing structure and warmth
Most design studios lean either rigid and corporate, or overly soft. I wanted Forma Grid to sit in between, refined and minimal, yet inviting.
Making the name feel real and premium
“Forma Grid” could sound abstract without the right framing. I anchored it in architectural principles (form, rhythm, proportion) and paired it with human-centered messaging