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Work
Process
01
Understanding the brand at its core, its purpose, audience, and direction.
Outcome: Full clarity on the why, who, and where
Discern

02
Clarifying the essence what the brand stands for and where it fits.
Distill

03
Translating strategy into visual identity-form, type, and system.
Define

05
Bringing the identity into real-world applications and assets.
Disseminate
04
Bringing the identity into real-world applications and assets.
Deploy


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![philoo-[Recovered].jpg](https://static.wixstatic.com/media/b1ad3b_c23631af27a64138b72a733759d258f2~mv2.jpg/v1/fill/w_447,h_317,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/philoo-%5BRecovered%5D.jpg)
![lgacy-[Recovered]4-[Recovered].jpg](https://static.wixstatic.com/media/b1ad3b_8fba213641714da69c975cdc8ce5366b~mv2.jpg/v1/fill/w_447,h_341,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/lgacy-%5BRecovered%5D4-%5BRecovered%5D.jpg)


![formagrid-[Recovered]-copy.jpg](https://static.wixstatic.com/media/b1ad3b_0bbbd0a97c2445fe98889b902312925e~mv2.jpg/v1/fill/w_425,h_341,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/formagrid-%5BRecovered%5D-copy.jpg)
